Ask yourself: Is this about me?
Can't convert or engage customers in new markets?
Team stuck focusing on the home market and avoiding expansion?
Hearing endless excuses for why it's not working?
Hired market experts but still no results?
No traction despite more effort and budget?
If yes, you have some big decisions to make.
Experiment in-house or hire agencies
Use home market strategy or adapt it
Aim for presence and track record or just good financial results
Build a local team or use suppliers
Jump in and test the waters or do research first
Choose a market for its profits or its similarity to ours
Unlock yourself,
upgrade your business.
